KARAKTERISTIK MAHASISWA DAN KEPUTUSAN PEMBELIANNYA PADA MAKANAN SEHAT DAN HALAL

Today many types of modern food have sprung up, but consumers must be careful in choosing whether the is healthy and halal. The purpose this research to describe characteristics buying behavior students towards halal food. method used survey data analysis technique descriptive statistics. results study found that majority respondents were women with 59%, while most income was range 1-2 million/month 45%. In study, general, quite products. other behaviors reading labels check for ingredients are hazardous health food, show differences number respondents, namely male less than female respondents. While behaviors, ensuring there a label on processed before it, places eat labeled halal, did not significant difference